Featuring a survey of ads that have been given enhancements or a second life to further a campaign; CA Color green and black duotones; the disadvantages of using glossy photos for reproduction; Robert Vogele and Chad Taylor's ads for Ansul Chemical Company; a selection of company literature; illustrator Nixon Galloway; a competition for the perfect ad for Puck, The Comic Weekly; Capitol Records album covers; the photographers' group Globecombers—Mort Beebe, Richard Stark, Larry Gordon, Ronald Traeger and Jean Sample; paper cost comparison chart; CA Color blue-green and black duotones.