Communication Arts
Exceptional Design, Advertising, Illustration, Photography, Interative and Typography, since 1959.
March/April Issue 1972
Multi-topic Issue
Ben Doroff defines the philosophy behind John Wanamaker advertising—sell the item but always sell the store; design firm Weller & Juett; a Swedish calendar project by Ateljé von Sternack AB, photographers and Hedmans Repro AB, lithographers; design firm Lubalin, Smith, Carnase; ad agency Hecht, Vidmer; the posters and assemblages of artist Gene Hoffman; an introduction to Henry Dreyfuss' Symbol Sourcebook; New York's Hallmark Gallery symbol exhibition.
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